How To Make A Digital Marketing Video
Creating a digital marketing video for your business is an important way to get your message across to potential customers. A video can effectively communicate the benefits of your products or services in a way that text or images alone cannot. Digital marketing videos promote your brand, build trust with customers, and increase engagement with your audience.
As more and more people use social media, videos have become an even more powerful tool for businesses to reach their target markets. Creating a digital marketing video can help you stand out from the competition, reach a larger audience, and ultimately grow your business.
However, your video should be of the highest quality. People are more likely to share, like, and comment on quality videos. This can help build your brand’s online presence. Professional quality videos will more effectively communicate your message.
Low quality videos can be distracting, confusing, and even turn potential customers away. Investing in quality video production can help create a more engaging and memorable experience. This will help build trust with your customers and help build trust in your brand.
So, how do you create a professional, high quality digital marketing video? Here are some steps you can follow to create one:
Next steps and creating your digital marketing video.
Step #1 – Define your goal for the digital marketing video
Before you start creating your video, decide what message you want to convey and what you want viewers to do after watching it. Having a clear and well-defined goal for your digital marketing video is essential for creating an effective and successful video.
This goal should be specific and measurable so that you can track your progress and measure the success of the video. By having a goal in mind, you can ensure that the video is focused and that it is tailored to reach your target audience. Additionally, a goal will help you plan your video content to ensure that it is engaging and of high quality. Ultimately, having a goal for your digital marketing video will help you create a successful video that will achieve the desired results.
Step #2 – Choose a platform to share the video on
Decide which platform you’ll use to showcase your video. Popular digital marketing platforms include YouTube, Instagram, and Facebook. Linkedin is a good platform if you are targeting business to business (b2b) marketing.
Choosing the right social media platform for your digital marketing video is incredibly important. Not only will it help you reach your target audience, but it will also help you optimize your video for the best viewing experience. By selecting the appropriate platform, you can ensure that your video will be seen by the right people, and that it will be formatted in a way that best fits the platform.
You can create one video and share it on many different social media platforms but be sure to optimize it for each platform. That is why you need to work with a professional video production company to ensure your video displays correctly on all platforms.
Additionally, you can use analytics on the selected social media platform(s) to track the performance of your video and make adjustments to improve its effectiveness.
Taking the time to choose the right platform for your video can make a huge difference in its success.
Step # 3 – Brainstorm Content for the digital marketing video
Think about the type of content you want to include in your video – do you want it to be an animation or live content? Consider scenes, music, and the overall length of the video.
Brainstorming content for a digital marketing video is important because it allows you to get creative with your ideas and come up with a concept that will engage your target audience. It helps to identify the key points you want to get across in your video and how to best communicate them so that you can avoid going off-track when writing your script.
Additionally, brainstorming can help to ensure that your video is relevant and interesting to your viewers, and that the message you want to share is clear and effective. Ultimately, brainstorming content can help make your digital marketing video more successful and impactful.
Step # 4 – Storyboard
Create a storyboard to outline the video’s structure. This will help you plan out the individual scenes and ensure the video has a logical flow.
Storyboarding is an important step in planning a digital marketing video because it helps you to visualize the different elements of the video before you begin shooting. It allows you to plan the flow of the video, decide which shots you need to capture, and think about how the video will be edited together for the final product.
Storyboarding also helps you to save time and money by ensuring that you don’t have to reshoot any scenes or redo any editing. By spending the time up front to storyboard the video, you can ensure that your digital marketing video is successful and effective.
Your storyboard doesn’t have to be elaborate, you can even draw stick figures! In other words you don’t have to be an expert illustrator to make a storyboard.
Step # 5: Shoot your video
If you have the resources to do so, hire a professional videographer to shoot your video. If not, you can use a smartphone or camera to record the scenes.
However, hiring a professional video production company is a great way to ensure that your digital marketing video is of the highest quality. A professional video production company will have the expertise and resources to create a high-quality video that effectively communicates your message.
They will also be able to use quality equipment to capture the best possible footage, and can provide professional editing and post-production services to help your video look and sound its best. Furthermore, professional video production companies are experienced in understanding the technical aspects of creating digital marketing videos, such as optimising for search engine optimization and utilising the latest tools to ensure the best possible results for your digital marketing campaign.
At ReelNet Multimedia we will not just create your video and then leave you to figure out what to do with it. We will do the keyword research for you so that your video has the best possible chance to reach a wider audience.
Step # 6 – Upload the video
Upload your video to the platform of your choice and add captions and descriptions. Remember to use the correct keywords.
Adding keywords to your digital marketing video helps ensure that your content is seen by the right audience. When users search for specific keywords, your video can be found more easily, increasing its visibility to potential customers. Keywords also help to optimize the video for search engine rankings, which can help increase your chances of appearing on the first page of search results.
By including relevant keywords in your video, you can ensure that your content is seen by the right people, making it a great tool for increasing brand awareness and growing your customer base.
Step # 7 – Promote the video
Finally, promote the video using your digital marketing channels. This can include email campaigns, social media, and more.
There are a variety of ways to promote your digital marketing video on different social media platforms.
- First, consider creating a post with a thumbnail image of the video, accompanied by a brief description of the video and a direct link to the video itself.
- Secondly, create a video trailer that you can post across multiple social media platforms that support short videos e.g. YouTube Shorts, TikTok and Facebook Reels
- Thirdly, consider creating a hashtag associated with the video to allow for easy and widespread sharing.
- Finally, use ads and sponsored posts to get the video seen by a larger group of people.
By utilizing these strategies, you can effectively promote your digital marketing video across multiple social media platforms.
Conclusion
Creating a digital marketing video can be a daunting task, but by following these key steps, you can create an effective and engaging video that will capture your audience’s attention and help your business reach its goals. Good luck!
Next steps and creating your digital marketing video.
Are you looking for a professional corporate video production company that can help you bring out your messages in an attractive way to your target audience?
ReelNet Multimedia is a creative video production company dedicated to quality and service. Unlike other production companies which rush through to filming, at ReelNet Multimedia we will sit down with you and really understand your brand and the message you want to send so that your video achieves its intended purpose.
Feel free to give us a call on +263781276513 or drop us an email on info@reelnet.video or follow us on Facebook for regular updates…