How To Incorporate Brand Colors Into Your Corporate Video

Are you wondering how to make corporate video content that makes your brand stand out? One of the ways you can make the best corporate video is by utilising brand colours in some aspects of your video.

In this comprehensive guide, we will tell you how you can incorporate your brand colours into your corporate video.

The tips also work if you are creating:

Company introduction videos
Commercial videos
Promotional videos

Let’s dive right in.

Create a colour palette for the video that matches the brand’s colours.
Use the brand colours in the background of the video.
Create animated titles and captions using the brand colours.
Incorporate your brand colours into the wardrobe of the models in the video.
Use your colours in graphic elements, such as charts and graphs.
Utilize brand colours in the set design.
Highlight your logo with the brand colours.
Incorporate the brand colours into your transitions.
Bonus: Common mistakes to avoid when using brand colours in corporate video
Next steps and creating your corporate video

Create a colour palette for the video that matches the brand’s colours.

The first and most important thing to do when using brand colours in your video is to create a colour palette. Start by considering all the primary colours that are associated with your brand. Once you have done that you can add a wide range of shades, tints and tones to these primary colours. Doing this will create a colour palette that is unique to your brand. You can also opt to add complimentary colours to your colour palette – this will add contrast and give depth to your video while staying true to your brand’s colours.

Use the brand colours in the background of the video.

When creating a corporate video, you can include brand colours in the background. You can do this by using a solid-coloured background that matches your brand colours. If you prefer, you could opt for a gradient, pattern or abstract background that contains your brand colours. Or, if you want to take the more subtle approach, you could use muted versions of the colours in your backgrounds. Remember to always ensure the colours are consistent and visible throughout the video.

Create animated titles and captions using the brand colours.

Animated titles and captions are a great way to add visual interest to your corporate video as well as help viewers understand your content. Use brand colours to highlight certain words in your title or captions. This is a great way to convey important information in a dynamic and engaging way, therefore, grabbing the attention of your target audience and helping them easily remember key points.

Animated titles with brand colours add a touch of creativity and make your video more visually appealing. You can also use coloured titles to add humour. But remember to use animations sparingly or your video will become unwatchable.

Incorporate your brand colours into the wardrobe of the models in the video.

Making your models wear brand colours in your corporate video is a great way to highlight your company’s branding. You can choose the key places you want to place the colours, depending on how much you want to highlight the colour. For example, you could have your models wear a scarf, shirt, tie, jacket or shoes with your brand colours. You can even go a step further and use accessories with your brand colours e.g sunglasses, hats, jewellery, handbags etc. Alternatively, you can put subtle touches of your brand colours on pockets or hems.

If you want to go bright and colourful, you can use colour blocking to create a fun and unique look. But make sure to combine colours from the same colour palette to ensure that the wardrobe in your corporate video reflects your brand in a creative and stylish way.

Use your colours in graphic elements, such as charts and graphs.

If your corporate video includes graphs and charts, you can also incorporate your brand colours into these elements. It is important to think carefully about which colours you will use. The colours you select should be consistent with the overall look and feel of the entire video. In other words, stick to your chosen colour palette for the video.

Choosing the right colours for your graphs and charts will create a unified and professional look, therefore making your video stand out.

Utilize brand colours in the set design.

Set design is extremely important when it comes to creating a corporate video. You can choose to incorporate your brand colours in a subtle way by using the colours as accents throughout the set. You can use furniture or props that are in the background of the shot.

Using brand colours for the set design sets the mood for the video. You can pick warmer colours from our colour palette to create a warm and cosy feel. Or you can use cooler colours for a more professional look. Really, the possibilities are endless for what you can do with brand colours for set design.

Highlight your logo with the brand colours.

This may sound redundant as your logo already contains your brand colours. However, you could use some of the colours from your colour palette to highlight your logo, for example, adding a sparkle or sheen to the logo. This can help your logo stand out and leave a lasting impression of your logo in the minds of the target audience, therefore helping customers identify and remember your logo.

Incorporate the brand colours into your transitions.

Adding brand colours into your corporate video transitions is an easy way to add a professional and creative look to your videos. The sky’s the limit when it comes to what you can do with transitions. You can use wipes, fades, cuts, dissolves and slides. If you are going to use colour transitions, make sure they are not too jarring. You can choose a more subtle and warmest transition colour that still fits in with your colour palette. This will create a creative but elegant and professional look. You can also choose to use a transition that combines many brand colours for example, a transition between two brand colours..

Bonus: Common mistakes to avoid when using brand colours in corporate video

It is crucial to use your brand colours correctly when making a corporate video. Here are some common mistakes to avoid:

Avoid using colours that clash. Make sure your colours complement each other to create a cohesive and professional look.
Your colours should not be too bright or too dull. colours that are too bright can be distracting and overwhelming, which can cause people to stop watching your video midway. The same is true for dull colours. If the colours are too dull, your video can appear lifeless, and people will stop watching it.
Do not use colours that are not your brand colours, unless they are complimentary. That said, complementary colours should just be that—complementary, meaning they should not take centre stage of your video or your target audience will be confused about your brand identity.

Conclusion

Your brand colours are the main identity of your company or organisation so it is important that you use them well when making a corporate video. Following these guidelines will help ensure that your corporate videos stay true to the brand’s identity and create a professional and polished look.

Next steps and creating your corporate video

Are you looking for a professional corporate video production company that can help you bring out your messages in an attractive way to your target audience?

ReelNet Multimedia is a creative video production company dedicated to quality and service. Unlike other production companies which rush through to filming, at ReelNet Multimedia we will sit down with you and really understand your brand and the message you want to send so that your video achieves its intended purpose.

Feel free to give us a call on +263781276513 or drop us an email on info@reelnet.video

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