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Real Estate Videography – 8 Tips You Need To Know

Are you listing a  property for rent – or for sale. Or have you recently opened an airbnb or lodge? In either case, you want to get professional real estate videography.

(Stop. Using. Cellphones. Trust us, the pricing for a real estate video is extremely affordable and totally worth the investment.)

An introductory image to real estate videography

The purpose of a real estate video is to showcase a property to potential buyers or tenants. Real estate videos provide viewers with a more comprehensive look at a property than photos alone. The video can also be used to help market the property to wider audiences, improve SEO rankings, and create a more engaging experience for potential buyers.

Creating a high quality real estate video can be a daunting task. But with some planning and preparation, you can create an effective video that will help you show off your property in the best light. 

There are some key things to remember when filming a real estate video that will help you get the most out of your video production. This article will give you the tips you need to create an engaging real estate video that will leave a lasting impression.

Let’s dive in.

Capture a variety of shots. 

Capturing a variety of shots when creating a real estate video is important because it helps to give the viewer an overall sense of the property. Different angles and perspectives can help to show off the features of the house and its surroundings in the most effective way. 

An image showing a creative shot for real estate videography

For example, a shot of the house from the street can give the viewer a sense of the size and layout of the house, while a shot from the backyard can show off the garden or outdoor living space. With a variety of shots, you can create a well-rounded and engaging real estate video that will draw viewers in.

So, don’t just focus on the inside of the home, be sure to capture exterior shots as well to give potential clients a good idea of the property

Additionally, using shots that are not creative can make a great property look bad. Without proper filming, a property can look uninviting and people will not be able to see themselves in it. Remember, the point of real estate videography is to get people interested enough in the property to want to come and see it.

Use proper lighting techniques for great Real Estate Videography

Ever taken a video of a property and something just isn’t right? The shots are fine but there is ‘something’ missing? That something is usually something simple…

…lights

Proper lighting techniques are essential when making a real estate video as they can help to create an atmosphere and draw attention to the best features of the property. 

An image showing how lighting can make real estate videography stand out

Good lighting can make a room seem bigger, brighter, and more inviting, making it easier for potential buyers to envision themselves living in the space. It can also help to eliminate unwanted shadows, reflections, and glare from windows, mirrors, and other surfaces. 

Improper lighting when doing real estate videography can make a property look dull and unappealing, which could result in fewer potential buyers wanting to view it.

Professional tip: Switch on ALL the lights inside and outside the house when filming a real estate video.

Be creative with real estate videography.

When making a real estate video, it’s important to be creative. Creativity can help draw attention to the property, emphasize its unique features, and make the video more memorable for viewers. 

An image showing a creative shot of real estate videography

Creative elements like moving shots and text can also help add visual interest and appeal, making the video more engaging and enjoyable to watch. By using creative techniques, you can create a real estate video that stands out from the crowd and effectively showcases the property.

Show potential buyers the total package

Include footage of the surrounding neighborhood and any nearby amenities, such as parks or shopping centers.

When creating a real estate video, including footage of the surrounding neighbourhood can be a great way to show potential buyers what the area is like. It can help them get a better idea of the atmosphere and the amenities that are available nearby. It can also give them a sense of what it would be like to live in the area and allow them to make an informed decision about the property.

Include drone footage

Use drone footage to give potential buyers an aerial perspective of the house and the neighborhood.

An image showing an example of ariel view in real estate videography

Drone footage is an excellent way to show prospective buyers a full view of the property. It can give a great overview of the property, the grounds, and its surroundings. This can be especially useful for larger properties, such as farms or acreage, or for properties with unique features like a pool or a lake. 

Drone footage also adds a sense of atmosphere and energy to the video, and can help capture breathtaking views from angles that a regular camera cannot reach.

Add music and effects to the real estate video

Music and sound effects can add a professional touch to your real estate video, and make it more engaging.

Using music and effects in a real estate video can be a great way to engage viewers and set the tone for the video. Music and effects can help emphasize important points and create a more immersive experience for the viewer. 

An image showing that music is needed in real estate videography

Additionally, music and effects can help add a layer of emotion and create a story around the video, making it more memorable and impactful.

Hire a professional video production company 

We said this at the beginning and will say it again. Stop. Using. Phones.

An image telling clients not to use phones for real estate videography

Your real estate video is the first interaction your potential client will have with the property you are selling or renting. Most people are put off by blurry and shaky videos which have the house at angles that make it look ugly.

Professional real estate videos are an effective way to showcase your property, attract potential buyers, and seal a sale. A professional has the experience and expertise to create high-quality, visually appealing videos that highlight your property’s best features. 

They can also help you craft a powerful message and deliver it in a way that resonates with your target audience. Additionally, a professional can ensure that your video is seen by the right people, helping you maximize your reach and increase your chances of making a sale.

Highlight features not flaws

When filming a real estate video, it is important to highlight features not flaws as this will help to showcase the property in its best light. By focusing on the positive aspects of the property, potential buyers will be able to envision themselves living there. If your property has a unique feature or design or is in a unique location, focus on those things. You want your property to stand out so that people are drawn to it.

An image showing a feature in a house for real estate videography

Additionally, highlighting features rather than flaws can help to create a more positive and inviting atmosphere within the video. It is also important to remember that the goal of the video is to help market the property, so it should be presented in a way that is attractive to potential buyers.

Market the Video

There is no point in hiring a professional video production company to do a great real estate video for your property and then sitting on it! The next step – and this is what most clients overlook – is to market the video. You can put the video on your website or use social media. Social media is a very powerful tool and can get you many clients.

An image showing marketing for real estate videography

Try to use captivating headlines and descriptions that will draw in viewers and keep them engaged when writing your posts. Additionally, consider using targeted ads to connect with the right demographic and reach potential buyers who are actively searching for properties in the area. Finally, be sure to use hashtags that will help spread the word about your video and make it easier for people to find.

Next steps and getting real estate videography services

Are you ready to make your real estate video and need a company that will give you the highest quality and the most affordable price?

ReelNet Multimedia is an award-winning creative video production company dedicated to quality and service. We are so confident in our quality that we will give you your money back if you are not satisfied with the product. Unlike other video production companies, we will not take years to finish editing your video. This is because we understand that the sooner you sell or rent that house, the sooner you can get your commission!

Feel free to give us a call on +263781276513 or drop us an email on info@reelnet.video. Follow us on Facebook, Linkedin and YouTube to get the latest updates.